Most freelance writers are stuck in an uncomfortable cycle of desperation — wishing that anyone would hire them for any amount of pay. However, there is the other side of the reality that most people don’t consider to realize. It’s the reality in which clients are desperate to hire you! In this dynamic, they begin to think that their project will suffer without your help.
Now, this is quite clearly a great place to be in — you have no other competition on this route. You are the only writer available for them, and this means you get paid more. How do you go about doing this? It’s simple. Be in demand! To be in demand, you must appear in the places that they read.
The easiest way to connect with clients who enjoy your writing and work, and who will automatically decide you are the best option for them, is to use popular and well-known websites that they use. There are plenty of websites that are great for this! A few among many: Forbes, Freelance Switch, Copyblogger, and Entrepreneur. These sites can bring in a steady stream of eager and waiting customers and clients. The best thing is, you don’t have to try hard to beat the competition because there is none! These clients have to come to you, and only you! Instead of trying to beat the endless crowds of competitive free lance writers, you’ve been singled out and chosen.
Building relationships are important. There are two big ways to approach the crafty business of freelance. One of these ways is that boring, terrible way of transactional business where you go out of your way to grind for clients and offer to do their projects for them. Then, that’s the end of it. After the project is closed, you both move on, and that’s all there is to it!
Or, you can do it the fun, easier way. Not so much easier, perhaps, but it isn’t nearly as tedious or exhausting. Customers are far more likely to refer and use writers that they already know, people they already have good experience with. The bond of trust has been made, and the employer knows the type of service they’ll receive from the writer time and time again. There is no sense of doubt or ambiguity — you’ve already won the employer’s trust because your first, and second projects were finished in good detail and in totality.
You should be a good writer, of course. This is not optional! It is absolutely incredible what happens when clients feel important, recognized, and heard. Listening is key in this online world. Often, newer writers are usually afraid to ask a lot of questions. Good, experienced writers ask loads of questions. Not only do the experienced writers ask a lot of questions, but they also pay attention as closely as possible to the answers and make sure that they understand exactly what it is that the writers want from them. An experienced writer leaves to start on the project with zero sense of ambiguity.
Oh, and it’s obviously important to remember to speak in the client’s voice. Use terms they are comfortable with. Talk in a manner that you’d imagine easy and relaxing. If you can reflect the client’s tonality and values well enough, they might feel that you’re one of the only writers who ‘gets’ them, or ‘understands’ them. In this way, they might hire you time and time again.